Do you feel bored when you watch your corporate videos? If so, imagine how other people might feel!
It’s time to learn how to make corporate videos more interesting with these ten tips.
1. Put the right people in front of the camera
You don’t want your corporate videos to feature someone who feels awkward in front of a camera. If you can, and it works well with your concept, hire professional actors.
But if you want some of your employees to be the stars of your videos, choose them wisely. Your most dynamic and charismatic employees will easily make your corporate video more interesting.
2. Craft an engaging story structure
Your corporate videos will be much more fun if each tells a story. But that doesn’t mean you should try to shoot a movie or a TV series. Just do your best to craft an engaging story structure.
Come up with a narrative that will help you present information to your viewers coherently and structuredly. This will make it easier for them to pay attention to the message you want to convey.
3. Ask a question to your audience
If you ask your audience a question right at the beginning of your video, you could get them hooked. But not just any question, of course.
Think about why someone might want to watch your video in the first place. What do they want to know? Can you give them answers to questions they might be asking themselves?
It can also be helpful for your actors to address your audience conversationally instead of just reciting a text. Your viewers should find your videos more interesting that way.
4. Don’t shoot in front of a boring background
If you want your corporate videos to be interesting, don’t shoot them in front of a plain white background. Instead, shoot them in your office or any location that makes sense with the content you want to share.
This will instantly make your videos more dynamic and exciting to watch.
5. Make it more dynamic with moving shots
You can make your corporate videos even more dynamic with moving shots. Don’t just place your camera on a tripod before your subject. Instead, move around.
Have your actors walk around while they talk to the camera. Show different areas of your workplace, or follow one of your products as it gets manufactured and packaged, for example.
6. Shoot from more than one angle
On top of using at least a few moving shots in your corporate videos, try to shoot your subject from more than one angle.
If you just place the camera right before your subject and start shooting, your audience will probably get bored quickly. To keep things interesting, shoot some scenes from different camera angles.
Give your viewers more than one good reason to keep watching your video.
7. Pay attention to colours
Colours can be used to convey different emotions, and they can also be used to make a video more visually appealing.
This all starts with the colours of your actors’ clothes. Above all, make sure those colours are not the same as the colours of your background, as it would make your subject disappear into it.
Then, as you edit your video, you can use colour filters to make it more engaging or display your brand identity.
8. Use text and graphics
Figuring out how to make corporate videos more interesting doesn’t stop when you’re done shooting. You can use text, titles and graphics to keep your audience engaged during editing.
Adding just a few words on the screen here and there could be all you need to make your video more dynamic or easier for your viewers to understand. For example, you could explain some industry terms that not everyone knows.
9. Add some instrumental music
Adding a soundtrack to your corporate videos should make them more interesting. Find instrumental music that fits the style and mood of your video and add it to your creation.
However, be sure you can still hear what your subjects say and that the music will not distract your viewers from the information you want to share.
10. Edit your video with a clear purpose in mind
As you edit your video, keep your initial purpose in mind.
Why are you making this video? What do you have to say? Who will watch this video, and why?
You might find that some parts of your video that you like simply don’t serve your purpose and that it would be best to cut them.
This can be difficult, especially when you have put much effort into these scenes. But in the end, what truly matters is that your corporate video achieves its goal.
